BHL are leaders in the internet plumbing market
Posted by Neil Bumford in BHL.co.uk, tags: ama research, bhl, BHL.co.uk, internet plumbing market, online plumber merchants, online plumbers merchant, plumbers merchant, plumbers merchants, www.BHL.co.ukThe internet has helped revolutionise the way the world shops and helped reshape traditional industries. Today it is as easy to buy Basins, Baths or Boilers online as it is CDs or books. More and more UK households have access to the internet, resulting in more transactions taking place online. Customers can now research products thoroughly on the web and then buy from the comfort of their home 24 hours a day.
Before the web revolution, if you wanted a new boiler or radiator your options were limited. Most people approached a plumber who would specify, usually the brand that made him the most money. Another option would be to visit a specialist plumbers merchant – difficult for those at work and with no guarantee of expert advice or discounted prices. Option three would be a DIY shed, offering a wide range of products but a limited selection of plumbing and heating materials.
The UK Internet Plumbing Market 2009-2013 report published by AMA Research has highlighted trends within the industry.
- The Internet plumbing market value is forecast to be £172m at DSP by 2013
- In 2008 it is estimated that around 45% of plumbing products sold on the internet through e-tailers are own label products.
- The leading plumbing e-tailer’s are Plumbworld, Victoria Plumb, Bathroom City, Boundary Bathrooms and BHL. Together the 5 leading suppliers account for 46% of the market overall.
- Bathroom and shower products account for around 70% of the total internet plumbing market.
We built our first website back in 1998 (see below). Despite the basic design, the website announced our presence to the world and gave us a platform to build on for the future.
Today the BHL website is one of the most popular online plumbers merchants attracting thousands of visitors per day. Since our first website back in 1998 we have significantly increased our product offerings and improved all aspects of the online experience. We are constantly increasing our range of products, lowering our prices and improving and investing in our website.


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Congratulations on your success online! It’s good to see us plumbers are benefiting from the internet too.
Very in depth research. You guys are leading the pack in the social media space. with facebook etc. Keep up the good work
Great job, congratulations… you guys are on the forefront.