Changes to the BHL.co.uk Website
Posted by Neil Bumford in BHL Website, tags: bhl, New Website
Today we launched a new look for the BHL website. We have refreshed the design and have made it easier to navigate and find the 75,000 plumbing products that we display. This is phase 1 of the launch, we have many new, exciting and interactive features to add to BHL which we plan to roll out within the coming weeks.
About the new design..
The website structure remains pretty much unchanged. We still have thousands of categories displaying everything from Boilers to Basins. The old site was in desperate need of a revamp. Feedback had suggested this and it was something that we had been thinking about for a while.
As I said the basics of the site remain the same (including our great range and low prices) but we have improved the shopping experience.
We have tidied up the website. The site has been growing and growing but has not had a tidy up session for a while. So we removed a lot of the clutter.

The website is wider. We decided that we no longer required three columns. So now the site only has two, meaning more room to see the products and a greater sense if space on the page.
Easier to find products. Because we offer so many products, finding what you are looking for can sometimes be a challenge. We have tried to address this by improving our Search facility. In addition to this we have tried to lessen the amount of clicks to your chosen destination by introducing a drop down menu and displaying deep categories. We have also put the most popular searches at the top of the page as well as a larger tag cloud at the page footer.

Resources. We have made it easier to access and find resources such as product data sheets and information videos as well as links to news and articles and relevant forum posts. It is also now easier for customers to leave product reviews and have their product questions displayed for other users.
Related Products. Many of our products wont work without another product, for example a radiator requires radiator valves. That is why we have improved access to related products and categories. This improvement coupled with our product reviews and ‘customers who bought, also bought’ will really help our customers product selection.

Points. Every product now displays the points that will be earned whenever a product is bought. Remember to login when next ordering to redeem your points and save money off future orders.
Social Media is an increasingly important part of our operation. It enables us to reach and connect with customers, industry proffesionals and students. Using platforms such as Facebook, Twitter, Flickr and YouTube allows us to discuss industry developments, new products, promotions and developments within BHL. Our new website design enables easier access and greater promotion of our social websites.

Please have a look around the site and let us know what you think. We hope that you like it. As I said at the beginning this is only the start. We hope to add new features in the coming weeks so keep your eyes peeled for future developments. You can see the revamped BHL website here.








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